Campaign objective:

Scandinavian Airlines is Europe's most punctual airline.

We wanted to give something to everyone who's not flying Scandinavian Airlines, and created the app "The Timekiller". The app contained four simple games to kill time, perfect when waiting for other not so punctual airlines.

The mockingly simple games and the unconventional approach generated widespread media attention and spurred a light hearted public debate between SAS an one of it's competitors. The app succeeded in creating a strong message, establishing SAS as the airline to choose for getting to your destination on time.